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Frequently Asked Questions About
Credit Card Processing
What do I need to accept credit cards
at my business?
You don't need anything special to accept credit cards at your
business. A good payment processing company approves 98% of applications for U.S. businesses. While
there are a few types businesses that a good payment processing
company does not approve, they should approve retailers, service businesses, mail order, telephone order,
Internet, home-based businesses and multi-level marketing businesses.
Which cards can I accept besides Visa and MasterCard?
A good payment processing company allows merchants to process Visa, MasterCard, American Express,
Discover, Carte Blanche, Diners Club, and JCB credit cards. In
addition, retail merchants can accept debit/ATM cards issued by
Interlink, Maestro, Pulse, Star and NYCE card system members.
What's the difference between a credit card and a debit card?
A credit card is a card that lets a consumer access funds in a credit
line set aside for that user. When the purchase is made, and
settlement occurs, funds are drawn from the credit line and deposited
to the merchant's account.
On the other hand, a debit card is a payment card whose funds are
withdrawn directly from the cardholder's checking account. With an
on-line debit card, the customer must enter a PIN to authorize payment
at the time of sale (and the funds are settled through a debit
network). In the case of off-line debit cards (generally with Visa or
MasterCard logos) the customer signs a receipt, as would be the case
in a credit card transaction. In this case, the funds are transferred
after batch settlement.
Is it really worth it to accept credit cards?
Well, each business must decide for itself. However, merchants around
the world rely on credit card acceptance to:
- Increase sales: In general, your customers can and will spend more
with a credit card than with cash or checks.
- Increase credibility: Consumers recognize that a business that
accepts credit cards is a legitimate business, one in whom the credit
card associations have "endorsed" by allowing them to participate in
the credit card system.
- Better customer service: Accepting a credit card is easy and fast,
usually more efficient than virtually any other type of payment
acceptance.
For the cost of a merchant account with a good payment processing
company, you can afford this
additional credibility and increased sales. A good payment processing
company does not charge a minimum fee, nor charge you anything when you do
not process transactions in a month.
What is a payment gateway?
Secure Payment Gateway companies help other Processors conduct secure
business on the internet using Secure Socket Layer (SSL) technology.
-They provide a system that passes credit card data, authorization
requests, and authorization responses over the internet using
encryption technology.
-The transaction information is sent by the Payment Gateway secure
server via leased line to the credit card network where the validity
of the card is checked and the availability of funds on that account
is verified. An authorization code is returned via leased line to the
Payment Gateway; the authorization is encrypted by the Payment Gateway
and transmitted in encrypted form to the web server of the merchant,
which triggers fulfillment of the order.
-Rather than try and create their own Secure Web System, many Banks
and Bank/Processor alliances will use a Secure Payment Gateway
Provider to perform this task for them.
Some payment processing companies have their own Secure Payment
Gateway for the Internet. That way there would be
no gateway fees, only the cost of the merchant account
itself.
Will my business name appear on my customers credit card statement?
Yes, your business name will most likely appear on your customer's credit card or
debit checking account statement. That is why it is so important to be
sure you have the legal name of your business be the same as the name
you advertise to your clients.
Recommended Credit Card Processing
Websites
Visa USA - Visa
is the nation’s leading payment brand and the Visa USA has
information about Visa, Visa credit and debit cards, and more.
Accepting Visa - Information from Visa about accepting credit
cards, technology, and marketing programs for businesses today.
MasterCard -
MasterCard provides one of the main payment cards brands. MasterCard
serves consumers, financial institutions, and businesses in over 200
countries worldwide.
American
Express - offers individuals online access to its worldwide
network of Card, Financial, and Travel services, including financial
advice, retirement planning, air and hotel reservations and more.
Reviewed Credit Card
Processing Sites on the Internet
InfoMerchant
- Credit Card Processing - www.infomerchant.net/
Provides
merchant account services and CC
terminals, and
gives Help with Credit Card Processing, Tutorials, Guides, and an FAQ
about Payment Processing Services and POS terminals.
ECHO
Credit Card Processing -
Features
Credit Card Processing, Merchant Accounts and Check Payment
Processing Services. ECHO's credit
card processing lets you accept credit cards like Visa, Mastercard,
AMEX or Discover. With their credit card merchant services you can use
your choice of POS terminals, Internet merchant accounts, PC software,
or credit card processing by fax or Touch-Tone telephone.
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